After we realized that the name Three Cheers didn’t really represent who we are we started looking at different names and came up with Quintus which is latin for five. In the first renditions we decided to move away from the more industrial look.
As the look started getting realized we wanted to create something that had a few different elements that could be re-purposed and used in different ways.
One of the biggest problems I faced was the same issue with the Three Cheers work was decision by committee and fitting ten pounds of shit into a 5 pound box. We tried to placate everyone’s wants and needs instead of letting me direct the design based on our mission and goals.
Ultimately I really liked the look of the more scripty Qunitus in black with brewery in gold and the roman numeral for five as the dot to the i with the companion Q and roman numeral as a supplemental graphic.
Unfortunately…or fortunately this brewery will never see the light of day. Personalities started clashing…partly because of what a clusterfuck the design process was but also because people were taking votes too personally when their ideas were selected.
It was odd considering how much time/money/effort we put into this to not move forward but ultimately it was a healthy personal decision and business decision to not continue forward with this brewery and team.